The General Management Programme is designed for SME owners, managers, and senior supervisors responsible for day-to-day business performance. The programme strengthens core management capability across strategy, finance, operations, people, and markets, with direct application to small and medium-sized enterprises operating in African contexts.
Programme Overview
The General Management Programme is designed for SME owners, managers, and senior supervisors responsible for overall business performance. The programme strengthens foundational management capability across strategy, finance, operations, people management, and market engagement, with direct relevance to African SME contexts.
Rather than focusing on abstract management theory, the programme emphasises disciplined management practice. Participants learn how different parts of the business function together as an integrated system and how managerial decisions affect enterprise outcomes.
Learning Experience and Managerial Development
Participants engage in applied workshops, workplace assignments, and facilitated discussions that mirror real managerial challenges. The programme develops financial literacy, operational discipline, and team leadership skills essential for effective SME management.
Through structured tools such as business mapping, performance dashboards, and operational process design, participants gain hands-on experience in improving execution consistency and accountability within their organisations.
Expected Outcomes and Graduate Capabilities
Graduates emerge with stronger confidence and competence as general managers. They are equipped to analyse business performance, manage teams effectively, and make informed strategic decisions under constraint.
The capstone project provides measurable improvements in the participant’s organisation, demonstrating readiness to manage SMEs with clarity, structure, and sustained execution discipline.
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